Good Health and Good Planet. Reinventing the Smoothie.

Almost everyone loves a smoothie. Some like it as a treat and some as a health drink. For years there has been various approaches to commercializing this popular yet elusive combination of ingredients blended into a cocktail of flavors ranging from fruity to grassy. What I loved about this interview with the two founders of smoodi, was that it’s like a masterclass in scrappy start-ups that are worried more about consumer learning than writing business plans. Let’s hear how Pascal Kriesche and Morgan Abraham met and how this relationship turned into something we can all love and enjoy. I met Morgan and Pascal in 2019 through my work at Harvard, and have followed their journey ever since. For more information about the company, go to https://www.getsmoodi.com/